Welcome to our project website on proposals
for Victory House, 30-34 Kingsway

Proud to be in Camden

Whitbread has been investing in Camden for decades. We currently welcome guests to six Premier Inn and hub hotels across the borough, making Camden one of the most important places in our London network.

Victory House would be a third hub by Premier Inn in Camden, joining our hotels at Camden High Street and at 35 Red Lion Square, which are currently progressing through consultation and planning.

The hub by Premier Inn Camden
High Street team ahead of opening

Jobs and careers

We do our best to recruit locally and invest in people from day one. Retaining and developing our teams is central to how the business works, and we genuinely offer no barriers to entry and no limit to ambition.

All team members at Whitbread are directly employed. We do not use zero-hours contracts. Everyone has access to training, mentoring and a clear route to progression.

A hotel at Victory House would create around 35 new permanent hospitality jobs, with local recruitment a priority.

Supporting the local economy

hub by Premier Inn is a deliberately light-touch hotel with no full restaurant, meaning most guests venture out into the surrounding area to eat, drink and explore. This is good for local businesses.

An independent research report published in 2024 found that guests at Whitbread’s central London hotels spend an average of £150 per room per night outside the hotel, with around half of that going to businesses in the immediate local area.

At around 200 rooms, Victory House could generate: